PIGEON PRINTING
Pigeon Printing is an online printing service aimed at creative business owners. For this project, we created the brand from scratch, including a mascot and a design system for future materials. We built a website and created social media content and other collateral designs. We also created a marketing strategy that included social media and video content marketing produced entirely in-house.
BRANDING
RESPONSIVE WEB DESIGN
MARKETING STRATEGY DESIGN
We made a detailed analysis of the brand's goals to create an effective marketing plan.
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This helped establish a brand voice, a design guide for marketing materials, and a thorough strategy of content creation to establish a presence in all the chosen media channels.
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To give the brand a personable voice, we created Pigeon. This friendly bird is as much a part of the logo as he is the brand's ambassador in social media.
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To serve this purpose we created several iterations of the character to use in different situations.
MASCOT DESIGN
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SOCIAL MEDIA CONTENT
PIGEON ACADEMY
VIDEO CONTENT
As part of our content marketing strategy we produced a video series with content that our intended audience would find valuable.​
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PDF CATALOG / PRICE LIST
We created a PDF document with detailed pricing to send via email to interested clients.
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We had to include the complete pricing information and product details while keeping the document design clean and on brand.
