In 2017, Adrian Martinez and Veronna Corral were among the first selected to live in the artist community Roderick Artspace Lofts, which is a part of Artspace, a national non-profit that offers artists a live / work community. This move greatly accelerated their budding design careers as having the space and connection with fellow artists of all kinds kickstarted new motivation and inspiration for their work.
After working together on many projects before and after moving to Artspace under Veronna's previous boutique design business name StudioVeronna, they ultimately formed Paradigm Shift in 2018 as their skill sets began to grow and they started to home in on their goal of becoming a team of creatives to offer a wider array of creative services that tailored more to established brands.
The following years, the studio has expanded with several new additions to the team starting with fellow Artspace resident Lucero Ornelas who now serves as our Design Director.
We also collectively are very passionate about serving our local community through volunteering and helping the local art & design community grow in any way that we can. We’ve served on different boards and organizations including AIGA El Paso, Artspace resident committee, and several local events.