GEICO Gameday Shared Everywhere
- Feb 26
- 1 min read
Paradigm Shift partnered with Learfield to design the Get Into Gameday mini‑site, an interactive campaign sponsored by GEICO, a leading insurance company and supporter of college athletics.
The site highlights six major universities, each showcasing their unique game day traditions, chants, songs, tailgate recipes, and fan rituals, to celebrate the spirit and community of college sports.
Our team created a bold, responsive design that combines motion, imagery, and storytelling to immerse users in the college football experience while seamlessly integrating GEICO’s brand presence.
The result is an engaging digital destination that connects fans to the culture of game day and reinforces GEICO’s visible support of college athletics nationwide.
